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Web-Centric Marketing

The Internet has completely leveled the playing field.

You may not have a huge staff or a magnificent office building to bring your clients to, but you can have a website just like the big boys.

According to a recent report from web hosting company Interland, 56% of US small businesses can attribute some portion of their annual sales to having a presence online. In fact, 78% say they benefit from having a website. Particularly, over one-half think their site gives their company more credibility, while 33 % say it is their strongest marketing tool.

US Small Business Administration found in June that 81% of US small businesses have Internet access, and yet just 30% have websites from the first second that a potential client sees your website they have already starting forming impressions about your services, what type of product you offer and how much your prices might be. I know, it doesn't seem all that fair but it happens all day, everyday. The exciting part about the whole process is that you have a pretty good say in what those first impressions might be. Good or bad, it is up to you. Design, words, quality and clarity are all tools you can use to kindle that first impression in your customer's mind.

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