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Advertising & Promotions

  • Preparing for Advertising and Promotions
  • Positioning (including writing your positioning statement)
  • Writing Your Ad
  • Various Methods of Advertising and Promotions
  • Major Methods of Advertising and Promotion
  • Using Direct Mail (this includes mailings directly to your customer)
  • - - -Mailing Lists (it's useful to have lists of people who are likely to buy your product)
  • Email Marketing
  • Signs and Displays
  • Classifieds of Newspapers and Magazines
  • Advertising on Radio and T.V.
  • Telemarketing
  • Online Advertising and Promotions
  • Evaluating Advertising and Promotions
  • Measuring Results
TOP
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