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Getting a website created is ONLY the first step. Managing the communication and continuity of your company activities, achievements, and especially…. Ongoiing interaction with your customer is so crucial as it is the lifeline of your business. As the cost of acquiring new customer if 80% higher than retaining an existing ones, it’s make sense that you work on managing your communication with your market and every significant influencer that’s available that can help you market your product.